Your social media measurement and research partner
As a market leader in digital research and measurement, we provide our clients with a precise understanding of the online market, competitive climate and consumer insights around their digital brand.
At Fuseware, we are constantly innovating to ensure we stay abreast of the fast changing digital market.
We provide a range of solutions that provide our clients with deep insight relating to the online space.
We will help you identify new market opportunities, develop customer centric propositions, and keep a close eye on your competitors – fuelled by the insights we collect across social media, the broader web and our trusted data partners.
Launching early 2014
Presenting a new platform to engage with targeted social media audiences and increase the reach of your brand. Unlike any other social media advertising solution on the market, the Fuseware platform connects you directly to millions of highly targeted customers that want to engage with your brand.
Giving brands a unique way to connect to new audience segments on social media
- Connect with highly engaged audiences that care about your brand and industry
- Connect with audiences that are unreachable via similar advertising solutions
- Promote your brand and social content to millions of people in any region
Combined with Fuseware’s comprehensive social media databases, brands can expect:
- Greater ROI than existing social advertising options
- Improved targeting of new audience segments
- Increased online share of voice
- Enhanced growth of engaged communities
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Better data and comprehensive insights to take your brand to the next level
Our range of social measurement products provide a full 360° view of your social brand to get a detailed understanding of your social performance, online communities and the broader market around your brand. These insights empower your key executives to make better decisions based on real data and our strategic expertise.
Social media research
Presenting a new breed of market research based on online conversations, Fuseware monitors South Africa for social mentions across any industry or topic. This allows for a very fast and cost effective turn-around time for understanding consumer insights and trends around a topic or industry.
5.5 million South Africans tweet over 50 million times monthly and we collect all of this data to understand what is top-of-mind for each consumer segment. Whether your goal is to get an industry snapshot, receive conversation insights for your market sector or understand the trends and influencers around a topic, Fuseware can provide this through our market research reports.
Gain real-time insight into conversations about your brand and engage your community to build advocacy and drive sales. By monitoring online conversations about topics relevant to your brand, you are able to effectively increase your brand’s online footprint while engaging with communities and influencers that care about your brand.
Adding a layer of strategic expertise, account management and reporting, we ensure your brand not only listens to relevant conversations but creates maximum impact according to your strategic goals.
A comprehensive analysis of your brand’s online presence, as compared to all relevant competitors. We research your brand’s social media profiles and websites to get an accurate picture of your online community, content and brand advocates. Contrasting this with your competitors, we identify opportunities for creating better content and influencer engagement, as well as profiling key metrics across brands to compare social media performance.
Understanding the competitive climate around your brand is the key to gaining an edge on the competition. We profile each of your competitors online and benchmark the results with your brand’s web and social properties.
Providing influencer identification and monitoring services for your organization, this product helps you find the perfect online influencers for your brand, no matter how niche your industry or topic of interest. Fuseware has profiled every online user of social media in South Africa, and has an extensive database of people, connections and conversations to facilitate this.
Monitor conversations happening between influencers on a daily basis in order to maximize engagement opportunities, support your content strategies and keep your finger on the pulse of the market.
Contact us today to take your brand to the next level!
This new research report examines the social media and social business activities of Africa’s top 200 companies.
Social Landscape Report
Facebook has become the biggest social network in South Africa, seeing its strongest growth yet in the past year – and overtaking Mxit for the first time.
Contact detailsT +27 (0) 11 234 3900
Corner 5th and Rivonia