Archive for February, 2010
Survey Reveals Inbound Marketing Cost Per Lead 60% Lower than Outbound
Feb 18Hubspot revealed, after analyzing two years of data, that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! The report is based on a survey of 231 people involved with or familiar with their business’ marketing strategy. Social Media and blogs are the most rapidly expanding category of marketers’ overall budgets. Over 40% [...]





