Archive for February, 2010

Still Think Social Media is just a Trend?

Feb 24

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Poll: What's the Most Important Aspect of Social Media in your Business?

Feb 23

We want your input! If you’re a business owner, manager, executive or thought leader, please take 30 seconds to select your most important option below: In the event that you selected the second last option, we’ve made a blog post just for you! Check out our top 6 reasons to use social media for your [...]

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Proudly Announcing Our Social Barometer – An Indication of how Brands are Doing Online

Feb 21

We have created a system that scours the web searching for big brand mentions and ranking them together. We have called it the Social Barometer and we hope for it to provide an insightful picture of how brands are performing online. Although it is just the first release, we hope to improve it over time [...]

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Survey Reveals Inbound Marketing Cost Per Lead 60% Lower than Outbound

Feb 18

Hubspot revealed, after analyzing two years of data, that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! The report is based on a survey of 231 people involved with or familiar with their business’ marketing strategy. Social Media and blogs are the most rapidly expanding category of marketers’ overall budgets. Over 40% [...]

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Six Real Business Benefits to Using Social Media

Feb 15

Social media is an excellent tool, but many may not fully understand or utilize its benefits. Getting customer feedback Customers are always talking, and sometimes they talk about you. Ideally, they should talk to you directly and in a way easiest for them. Social media sites such as Facebook and Twitter make it really easy [...]

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The State of Social Media in South Africa

Feb 2

Social media is a great way of connecting with your customers and getting feedback, and it has definitely exploded in popularity in developed countries. But what about developing nations, such as South Africa? South Africa has many social networking sites that are buzzing with information. This shouldn’t come as much of a surprise since over [...]

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