Six Real Business Benefits to Using Social Media

Social media is an excellent tool, but many may not fully understand or utilize its benefits.

Getting customer feedback

Customers are always talking, and sometimes they talk about you. Ideally, they should talk to you directly and in a way easiest for them. Social media sites such as Facebook and Twitter make it really easy to do so – provided you have the right exposure on those sites.

Gauging brand sentiment

How many people love you? How many hate you? Why? Do you know the answers to these questions? There are great tools out there than scan thousands of news and social sources looking for brand mentions of you. These tools tell you how it is – what people like and don’t like about your company and give you indications as to how you can improve your brand and PR.

Crowdsourcing ideas

If you’re in a product writer’s block, so to speak, social media can help you create ideas by allowing the crowds to decide the route to take. Sure, the customer may not always know whats best, but they definitely know how to create a buzz if they’re in control. Look at the success of Coke’s recent social media campaign to see what I’m talking about here.

Engaging clients en mass, but personally.

It is often quite difficult to engage with thousands of people and still keep communications personal. Social media allows one to do this, and with the right tools and mindset, one can engage one’s public en mass. You can keep your customers informed and up to date about new products and services, sales and discount specials.

Increased SEO and website exposure and traffic

This one is a no-brainer – if people are talking about you on social media sites it increases your online brand awareness which in turn leads to website exposure and more traffic. If you have a blog with which you engage your audience, this can further increase your website exposure by generating many inbound links and conversations about you.

More customer leads and brand awareness

Through sites like Linked In and Twitter, you can find plenty more potential leads that can turn into sales with the right conversion strategy. The followers of your followers will get the picture and may even share the news with their followers. Through 6 degrees of freedom, the whole world is connected. You only need one more degree of freedom to reach thousands more prospects online, and social media allows you to do this easily.

Please contact Fuseware today to learn more about the specific benefits social media has for your business, and how we can help you achieve your social media goals.