Using the Social Insights platform, we wanted to see what the sentiment is around South Africa’s top two political parties, according to conversations on the social network Twitter. What we found was predictable, but also insightful. The DA is much more involved in online interactions, and this is apparent from its online reach and discussions. [...]
Archive | March, 2011
Overview Standard Bank is clearly the least liked of all banks, according to online Twitter conversations assessed by the Social Insights platform. FNB receives the most online exposure, with 140 conversations occurring just this morning about the popular bank. FNB and Standard Bank have the most engagement, clearly responding to user’s complaints and queries. The [...]
Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business. One thing has become completely apparent – social media is the new wave of [...]
The top three mobile networks in South Africa have always been the topic of much contentious debate. Fuseware has put our systems to work on seeing which one of the big 3 come out on top in online conversations. We pitched Vodacom, Cell C and MTN against each other, and compared them on Twitter. The [...]
We have been hard at work making our social media analysis product as useful and beneficial as possible for our corporate clients. The uptake has been excellent since we launched the product, and we are improving on it every day. Our latest feature, at great request from our first adopters, is the ability to export [...]
