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Fuseware’s database systems are continuously scanning and indexing thousands of people and conversations, from where we can draw very interesting insights about what people really enjoy talking about, sharing and what their opinions are of certain brands and products.

Over the world cup, there was a massive spike in Twitter usage and our systems indexed over 100’000 tourists using the medium in South Africa. The following is a list of the most popular retweets of South Africans by South Africans on Twitter during the 2010 Soccer World Cup:

We have appended this to a list of the most popular users in the world cup, in terms of how many people retweeted what they said. The numbers are limited to one retweet per person to remove spammers. Take a look below:

The following is a list of the most popular hashtags on Twitter during the same period. Almost all of them are world cup related.

We are excited to announce an unparalleled level of insight into online customers through our unique social media reports for companies. Leveraging our team of researchers and analysts, and our systems scanning the social web for insights, we are able to provide the following reports:

1. Corporate profile report
   Receive an in-depth report providing analysis of your company’s Facebook fan page and Twitter profiles. This includes conversational analysis and insights, sentiment analysis, influencer analysis, demographics and insights into your competitor’s social media. This report is available within 5 days of ordering. Contact us today to order these insights immediately.
2. Corporate social media report
   This report is more in-depth than the profile report, in that it includes profile analysis as well as a scan of all social media networks to find important conversations about your brand, and people influencing your brand’s perspective. This report is available within 14 days of ordering. Contact us today to order these insights immediately.
3. Email analysis report
   With your corporate email database, we scan the social web for profiles matching your email addresses. This will provide you unparalleled understanding of who the people are behind your email lists. We provide demographics, locations, genders, interests, occupations and influencer analysis to find the most important people in your community. This report is available within 5 days of ordering. Contact us today to order these insights immediately.
4. Need more?
   Fuseware can provide custom social media research according to your unique requirements and key performance indicators. Through our researchers and systems, we can provide insights and information into any online profile, website or community. Contact us today to let us show you what we can do.

We are proud to present our original research and data into the minds and demographics of South African tweeters.

Up until now, no extensive Twitter study has been conducted for South Africa. Fuseware has profiled millions of tweets from South Africa and tens of thousands of users to better understand the South African Tweeter. We have aggregated this information into dozens of graphs and word clouds for easy reading and dissemination.

It contains insights and demographics about what SA tweets about, when they tweet, what they tweet with and how often they do it.

The report is available absolutely free to look at and use (with attribution to Fuseware) at this link:
http://www.fuseware.net/reports/sa-twitter-2010/

There has been much going on in this side of the world lately, and we are now looking to hire two more competent individuals to add to our team. We are looking for someone who’s key values are honesty, integrity and transparency. Out of the box thinking and personal drive are weighted much more importantly than raw experience. With that said, here are the technical skills we are looking for:

Minimum two years experience in developing C# and ASP.Net applications
Excellent knowledge of relational databases (MS Sql / Mysql) a must.
Some background in data analysis or data mining is necessary.
PHP knowledge is a plus, but not necessary.

Our offices are based in Parow in Cape Town, and on site development is a requirement. If you or someone you know matches this profile, send their contact details through to contact [at] fuseware [dot] net.

Facebook, among all other things, is about connecting people together online. Many businesses have had amazing success on Facebook, although admittedly a lot of them are consumer facing.
There are those that think that Facebook has no place for big business-to-business corporations, but I tend to disagree. Whether you are marketing to a consumer or to another business, in both cases you are really just connecting with another person. Facebook has over 400 million registered users, many of whom login every single day. There are CEOs, corporate decision makers, C-level executives and thought leaders on Facebook, the kinds of people B2B businesses market to. Yes, a lot of them are only there to share photos and chat with their friends, but having a presence on Facebook will hardly ever hurt a company’s reputation.
If a user sees your company on Facebook, chances are they won’t want to immediately stop what they’re doing and buy into your service. If, however, they see you again the next day on another networking site when they are in business mode, I believe they are a lot more likely to consider your business. Creating and marketing a fan page has such a low cost and barrier to entry and every single bit of exposure helps. The power of Facebook comes when a marketing campaign targets the correct market segment as accurately as a laser, and focuses clearly on those individuals that can bring in business and their close network of friends. This can involve custom Facebook applications, groups, fan pages or even Facebook ads, but corporate exposure and brand awareness really is priceless when it’s shared among a correctly targeted network.
Facebook is a much more personal network than the others, so you can’t just shove an elevator pitch in there and hope to achieve success. As a B2B business, you need to get personal too and connect with those individuals that match your target market. In many ways it’s much easier doing this as a B2B business, since the typical customer base is a lot smaller and so a lot easier to manage and connect with online.
Also, never forget the possible SEO benefits Facebook can give you for your company website! There are just too many opportunities to ignore on this social network, and even if people aren’t going to respond to hard sells on Facebook, they will see and remember your brand.