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The Largest Online Influence Benchmark Ever Conducted

Mar 13

The Fuseware team has been hard at work to bring you the South African Brandometer, an online influence benchmark for the most popular social networks. It categorizes online influence in each social network, by category and industry. An extensive categorized influence benchmark of this kind has not been conducted before, so this is a first [...]

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What the World Thought of Design Indaba

Mar 7

The Design Indaba expo, South Africa’s premier design and creativity event, happened last week. And what a week it was, with thousands of people joining in online conversations in social media about the event. Fuseware collected 14000 mentions from over 3200 people talking about the event. According to Fuseware’s analysis, the event generated an online brand exposure [...]

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SocialMedia

Introducing Free Social Media Monitoring

Mar 2

At Fuseware, we are always pushing the boundaries of innovation. We have been in the social media monitoring game for several years now, and have received a lot of feedback from each one of our clients. Today, we are proud to announce that we are opening up our systems to be used completely free of [...]

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rails

Ruby on Rails Developers Wanted

Nov 9

Ruby on Rails Developers needed for the one of the hottest new technology companies in the country! Work in a dynamic team with passionate people on important projects. RoR, Computer Science, AWS, EC2 – R170,000 – R220,000 + possible stock options Responsibilities: -Help build and maintain our social media monitoring backend used by some of the largest [...]

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landscape

Social media goes mainstream in SA

Oct 26

South Africans have embraced social media as a core pillar of Internet activity in this country, along with e-mail, news and banking.   MXit and Facebook lead the way in user numbers, while Twitter has seen the most dramatic growth in social networking in the past year, and BlackBerry Messenger is the fastest growing network [...]

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A Rough Breakdown of Foursquare Usage in South Africa

Jul 27

We constantly get asked about Foursquare usage in South Africa. However, due to the very private nature of the platform, it is very difficult for us to get any usable information with regards to absolute user numbers, top venues and checkins . However, we have noticed that a significant proportion of people connect their Foursquare [...]

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How South Africans reacted to the Oslo Attack on Twitter

Jul 27

The recent terrorist attack in Oslo received massive media coverage as soon as the word broke out. As is becoming usual in this day and age, Twitter was the first source of information for what had happened. As the days progressed, South Africans had their voices and sentiments heard on Twitter. We have analyzed these [...]

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7 Ways of Using Social Media Monitoring to Increase Sales

Jul 19

Photo credit imooty Social media monitoring is normally used for online reputation management – making sure your online audience’s perception of you aligns with your business’s marketing goals. It can also be used in many ways to help streamline your sales funnel and increase your bottom line. Many companies monitor what is being said online [...]

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10 Pitfalls in Social Media Monitoring

Jul 11

These days, even smaller companies are considered behind the curve if they aren’t using some form of social media monitoring solution. From the free tools available, such as Google Alerts, to premium tools such as our Social Insights platform, there is an extensive selection of choices available. However, the choice of tool isn’t everything. Perhaps [...]

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DA versus ANC online: How are people discussing online?

Mar 29

Using the Social Insights platform, we wanted to see what the sentiment is around South Africa’s top two political parties, according to conversations on the social network Twitter. What we found was predictable, but also insightful. The DA is much more involved in online interactions, and this is apparent from its online reach and discussions. [...]

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