Facebook, among all other things, is about connecting people together online. Many businesses have had amazing success on Facebook, although admittedly a lot of them are consumer facing. There are those that think that Facebook has no place for big business-to-business corporations, but I tend to disagree. Whether you are marketing to a consumer or [...]

Fuseware has recently enrolled in the CTEC 2010. The City of Cape Town today announced the launch of the Cape Town Entrepreneurship Competition 2010, which will not only reward the City’s best entrepreneur, but also help to further expand entrepreneurship in Cape Town. Funding of R1,8 million was approved by the Council at its meeting [...]

A recent blog post directly from the Google monolith states that they recently performed an analysis and optimization of their SEO across every one of their websites and services. They even have a detailed report of what they considered important with an official SEO report (PDF). Google states that these optimizations are intended to not [...]

We want your input! If you’re a business owner, manager, executive or thought leader, please take 30 seconds to select your most important option below: In the event that you selected the second last option, we’ve made a blog post just for you! Check out our top 6 reasons to use social media for your [...]

We have created a system that scours the web searching for big brand mentions and ranking them together. We have called it the Social Barometer and we hope for it to provide an insightful picture of how brands are performing online. Although it is just the first release, we hope to improve it over time [...]

Hubspot revealed, after analyzing two years of data, that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! The report is based on a survey of 231 people involved with or familiar with their business’ marketing strategy. Social Media and blogs are the most rapidly expanding category of marketers’ overall budgets. Over 40% [...]

Social media is an excellent tool, but many may not fully understand or utilize its benefits. Getting customer feedback Customers are always talking, and sometimes they talk about you. Ideally, they should talk to you directly and in a way easiest for them. Social media sites such as Facebook and Twitter make it really easy [...]

Social media is a great way of connecting with your customers and getting feedback, and it has definitely exploded in popularity in developed countries. But what about developing nations, such as South Africa? South Africa has many social networking sites that are buzzing with information. This shouldn’t come as much of a surprise since over [...]