South Africans have embraced social media as a core pillar of Internet activity in this country, along with e-mail, news and banking.   MXit and Facebook lead the way in user numbers, while Twitter has seen the most dramatic growth in social networking in the past year, and BlackBerry Messenger is the fastest growing network [...]

We constantly get asked about Foursquare usage in South Africa. However, due to the very private nature of the platform, it is very difficult for us to get any usable information with regards to absolute user numbers, top venues and checkins . However, we have noticed that a significant proportion of people connect their Foursquare [...]

Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business. One thing has become completely apparent – social media is the new wave of [...]

Fuseware’s database systems are continuously scanning and indexing thousands of people and conversations, from where we can draw very interesting insights about what people really enjoy talking about, sharing and what their opinions are of certain brands and products. Over the world cup, there was a massive spike in Twitter usage and our systems indexed [...]

Facebook, among all other things, is about connecting people together online. Many businesses have had amazing success on Facebook, although admittedly a lot of them are consumer facing. There are those that think that Facebook has no place for big business-to-business corporations, but I tend to disagree. Whether you are marketing to a consumer or [...]

Social media is an excellent tool, but many may not fully understand or utilize its benefits. Getting customer feedback Customers are always talking, and sometimes they talk about you. Ideally, they should talk to you directly and in a way easiest for them. Social media sites such as Facebook and Twitter make it really easy [...]