The report is based on a survey of 231 people involved with or familiar with their business’ marketing strategy.

Social Media and blogs are the most rapidly expanding category of marketers’ overall budgets.
Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel. This is a massive revelation and definitely proves their are untapped opportunities when it comes to establishing a presence on social networks.
The findings are indisputable – people are sick and tired of banner ads, mass mailed e-mails, and droning 30 second commercials. They want real value and relationships, and the companies giving that value will be the ones paving the way in the business world this decade.

You can see Hubspot’s full report here.