Social Media Barometer
Once apon a time brands used television, radio and magazine ads to enhance their exposure. Then came mass mail marketing and website banners. Consumers have become sick of being advertised to, and true value is now met with engaging and interacting with customers – both on the web and off. The true measure of a brand’s reach is in how many people are actually talking about it, and the Internet is a prime indicator of this.
Fuseware has scoured the Internet for mentions of some of the top brands in the country, and has ranked them accordingly.
| Feb ’10 Rank | Company | 
Twitter
mentions |
Facebook
mentions |
LinkedIn
mentions |
News
mentions |
Blog
mentions |
| 1 | Nokia | 3M | 3M | 658K | 33K | 23M |
| 2 | Bmw | 912K | 2M | 678K | 42K | 15M |
| 2 | Toyota | 2M | 1M | 1M | 97K | 33M |
| 4 | Nike | 1M | 5M | 591K | 8K | 14M |
| 5 | Samsung | 1M | 1M | 263K | 29K | 25M |
| 6 | Coca-cola | 280K | 5M | 752K | 19K | 2M |
| 7 | Adidas | 571K | 7M | 164K | 4K | 6M |
| 8 | Gucci | 932K | 2M | 21K | 6K | 8M |
| 9 | Ortega | 294K | 1M | 52K | 15K | 2M |
| 10 | Louis Vuitton | 296K | 1M | 24K | 3K | 3M |
| 11 | American Express | 68K | 186K | 1M | 4K | 1M |
| 12 | Kfc | 158K | 1M | 22K | 1K | 4M |
| 13 | Reebok | 28K | 909K | 64K | 3K | 1M |
| 14 | Mcdonalds | 399K | 622K | 32K | 2K | 1M |
| 15 | Jockey | 16K | 189K | 62K | 9K | 1M |
| 16 | Mtn | 177K | 170K | 71K | 4K | 580K |
| 17 | Esprit | 8K | 352K | 34K | 18K | 4M |
| 18 | Sab | 63K | 492K | 33K | 2K | 1M |
| 19 | Joubert & Monty’s | 473K | 473K | 473K | 3K | 154K |
| 20 | Converse | 96K | 189K | 28K | 2K | 2M |
| 21 | Roxy | 774K | 1M | 9K | 1K | 1M |
| 22 | Nintendo Wii | 310K | 1M | 1K | 4K | 6M |
| 23 | C.n.a. | 11K | 46K | 327K | 13K | 755K |
| 24 | Miss Sixty & Energie | 1M | 1M | 1M | 96 | 210K |
| 25 | Spur | 27K | 120K | 6K | 23K | 2M |
| 26 | Lacoste | 20K | 1M | 16K | 857 | 1M |
| 27 | Crocs | 20K | 751K | 12K | 602 | 901K |
| 28 | Swatch | 8K | 116K | 16K | 1K | 775K |
| 29 | Telkom | 3K | 66K | 44K | 956 | 440K |
| 30 | Ed Hardy | 24K | 1M | 2K | 390 | 714K |
| 31 | Woolworths | 6K | 42K | 43K | 1K | 145K |
| 31 | Osiris | 12K | 186K | 9K | 692 | 355K |
| 31 | The Body Shop | 9K | 563K | 24K | 212 | 371K |
| 34 | Westport | 7K | 41K | 20K | 2K | 238K |
| 34 | Virgin Mobile | 10K | 17K | 31K | 1K | 371K |
| 36 | Spitz | 11K | 97K | 5K | 1K | 307K |
| 37 | Hugo Boss | 3K | 373K | 11K | 556 | 427K |
| 38 | Billabong | 14K | 427K | 3K | 264 | 332K |
| 39 | Jimmy Choo | 11K | 121K | 1K | 361 | 443K |
| 39 | Steers | 4K | 32K | 4K | 1K | 217K |
| 41 | Quicksilver | 5K | 48K | 7K | 290 | 394K |
| 42 | Mugg & Bean | 56K | 56K | 56K | 34 | 45K |
| 43 | Levi Strauss | 2K | 9K | 87K | 511 | 99K |
| 43 | Absa | 1K | 20K | 43K | 959 | 51K |
| 45 | Edgars | 13K | 24K | 2K | 1K | 47K |
| 46 | Rockport | 2K | 17K | 12K | 633 | 211K |
| 47 | Vodacom | 2K | 15K | 20K | 723 | 81K |
| 48 | Tag Heuer | 2K | 40K | 2K | 206 | 394K |
| 49 | Wimpy | 5K | 31K | 1K | 421 | 272K |
| 50 | Standard Bank | 1K | 9K | 58K | 762 | 46K |
| 51 | Nine West | 1K | 28K | 15K | 198 | 233K |
| 52 | First National Bank | 457 | 6K | 140K | 719 | 54K |
| 52 | La Senza | 2K | 156K | 3K | 177 | 59K |
| 54 | Eskom | 912 | 6K | 25K | 973 | 45K |
| 54 | Zoot | 5K | 20K | 2K | 89 | 245K |
| 56 | Fabiani | 2K | 59K | 2K | 224 | 49K |
| 57 | Sterns | 1K | 13K | 4K | 328 | 104K |
| 58 | Ben Sherman | 4K | 21K | 2K | 52 | 81K |
| 59 | Cellini | 1K | 21K | 1K | 378 | 78K |
| 60 | Cinnabon | 3K | 39K | 1K | 43 | 42K |
| 61 | Baby Phat | 1K | 24K | 832 | 24 | 214K |
| 62 | Nedbank | 511 | 2K | 28K | 277 | 18K |
| 63 | Caltex | 370 | 5K | 13K | 213 | 53K |
| 64 | Foschini | 962 | 10K | 4K | 87 | 9K |
| 65 | Sunglass Hut | 689 | 3K | 7K | 44 | 18K |
| 65 | Cell C | 689 | 1K | 6K | 266 | 8K |
| 67 | Zoo York | 2K | 14K | 740 | 10 | 68K |
| 68 | Pick ‘n Pay | 579 | 3K | 3K | 93 | 6K |
| 68 | Ackermans | 763 | 3K | 2K | 64 | 7K |
| 70 | Robert Daniel | 543 | 15K | 954 | 60 | 7K |
| 71 | Thomas Sabo | 643 | 17K | 154 | 87 | 21K |
| 72 | Pringle Of Scotland | 487 | 806 | 741 | 43 | 24K |
| 73 | Indygo | 414 | 1K | 647 | 36 | 12K |
| 74 | Computicket | 327 | 7K | 262 | 152 | 5K |
| 75 | Ana Sousa | 891 | 9K | 535 | 3 | 8K |
| 76 | Exclusive Books | 389 | 2K | 595 | 20 | 5K |
| 77 | Diesel Jeans | 457 | 2K | 134 | 20 | 40K |
| 78 | Primi Piatti | 59 | 7K | 100 | 56 | 145K |
| 79 | Nu Metro | 806 | 2K | 450 | 20 | 2K |
| 80 | Women’ Secret | 123 | 4K | 420 | 16 | 15K |
| 81 | Ecko Unlimited | 993 | 1K | 841 | 2 | 7K |
| 82 | Twisp | 310 | 1K | 91 | 99 | 10K |
| 83 | Cattle Baron | 116 | 863 | 482 | 13 | 14K |
| 84 | Miladys | 163 | 14K | 156 | 15 | 3K |
| 85 | Sissy Boy | 228 | 800 | 840 | 7 | 6K |
| 86 | Eufrasia | 544 | 6K | 72 | 12 | 5K |
| 87 | Truworths | 157 | 473 | 1K | 17 | 3K |
| 88 | Sportsman’s Warehouse | 62 | 454 | 1K | 17 | 5K |
| 89 | Vida E Caffe | 365 | 7K | 346 | 3 | 2K |
| 90 | Indisa | 182 | 513 | 235 | 24 | 2K |
| 91 | Zoppini | 39 | 1K | 130 | 12 | 10K |
| 92 | Shimansky | 359 | 1K | 147 | 3 | 5K |
| 93 | Pa Kua | 395 | 586 | 143 | 3 | 7K |
| 94 | Incredible Connection | 82 | 476 | 589 | 9 | 3K |
| 94 | San Marina | 36 | 841 | 190 | 9 | 7K |
| 96 | Fashion Express | 84 | 685 | 208 | 7 | 2K |
| 96 | Boogaloos | 127 | 1K | 83 | 7 | 5K |
| 98 | Laramy | 124 | 3K | 162 | 4 | 1K |
| 99 | American Swiss | 28 | 547 | 446 | 35 | 1K |
| 100 | Debonairs | 59 | 464 | 206 | 8 | 3K |
| 101 | Simply Asia | 305 | 262 | 166 | 3 | 3K |
| 102 | Honey Child | 326 | 598 | 73 | 1 | 5K |
| 103 | Ocean Basket | 98 | 500 | 174 | 3 | 1K |
| 104 | Cardies | 125 | 395 | 61 | 11 | 3K |
| 105 | Totalsports | 174 | 192 | 229 | 6 | 1K |
| 106 | Nashua Mobile | 38 | 205 | 1K | 5 | 225 |
| 107 | Cock ‘n Bull | 128 | 1K | 88 | 3 | 301 |
| 108 | Evita Peroni | 33 | 402 | 127 | 4 | 4K |
| 109 | Spec Savers | 85 | 427 | 153 | 3 | 1K |
| 110 | Jack Friedman | 286 | 429 | 106 | 5 | 203 |
| 111 | Cape Union Mart | 82 | 193 | 510 | 3 | 226 |
| 112 | Boardmans | 33 | 261 | 141 | 12 | 266 |
| 113 | Osumo | 31 | 1K | 18 | 5 | 1K |
| 113 | Spilhaus | 275 | 403 | 108 | 1 | 252 |
| 115 | Capestorm | 313 | 690 | 68 | 1 | 167 |
| 116 | Stuttafords | 28 | 252 | 208 | 3 | 217 |
| 117 | Earthchild | 72 | 766 | 38 | 0 | 1K |
| 118 | John Dory’s Fish & Grill Restaurant | 266 | 266 | 266 | 1 | 17 |
| 119 | Carrol Boyes | 23 | 177 | 130 | 1 | 5K |
| 120 | Bata Shoes | 14 | 353 | 139 | 1 | 2K |
| 121 | Anat Falafel & Shwarma | 293 | 293 | 293 | 0 | 11 |
| 122 | Afro Chic | 26 | 359 | 1 | 6 | 2K |
| 123 | The Tobacconist | 18 | 189 | 0 | 7 | 5K |
| 123 | Oro E Diamanti | 8 | 270 | 1 | 10 | 2K |
| 125 | Wizard Inc | 8 | 225 | 557 | 2 | 103 |
| 125 | Birkenstock Shoes | 22 | 111 | 30 | 1 | 8K |
| 127 | Firefly Studio | 25 | 664 | 105 | 0 | 185 |
| 128 | Wordsworth Books | 44 | 133 | 145 | 0 | 218 |
| 128 | Aca Joe | 11 | 163 | 192 | 2 | 186 |
| 130 | Bidvest Bank | 1 | 31 | 461 | 12 | 59 |
| 131 | Bellapierre | 29 | 299 | 12 | 2 | 209 |
| 132 | Massai Mara | 7 | 122 | 4 | 3 | 2K |
| 133 | Homemark | 12 | 30 | 107 | 2 | 1K |
| 133 | Old Khaki | 13 | 216 | 35 | 1 | 312 |
| 135 | Jingle Jungle | 26 | 304 | 1 | 0 | 1K |
| 136 | Jenni Button | 38 | 184 | 85 | 0 | 141 |
| 137 | Shopright | 30 | 68 | 19 | 2 | 196 |
| 138 | Sweets From Heaven | 27 | 152 | 55 | 0 | 184 |
| 138 | Afrikids | 22 | 87 | 32 | 2 | 181 |
| 140 | Sheet Street | 5 | 87 | 38 | 3 | 155 |
| 140 | Cellucity | 11 | 68 | 168 | 0 | 123 |
| 142 | Glomail | 16 | 43 | 90 | 1 | 113 |
| 142 | Tong Lok | 4 | 307 | 0 | 2 | 168 |
| 144 | Michiko London | 4 | 89 | 9 | 0 | 2K |
| 145 | Ngwenya Glass | 2 | 43 | 4 | 8 | 141 |
| 146 | Hi Fi Corporation | 3 | 22 | 94 | 3 | 69 |
| 147 | Ancuri | 3 | 23 | 0 | 4 | 241 |
| 148 | Col’cacchio Pizzeria | 103 | 44 | 4 | 0 | 21 |
| 149 | Jimmy’s Killer Prawns | 2 | 243 | 19 | 0 | 121 |
| 150 | Yooti Nail & Body Art | 32 | 32 | 32 | 0 | 3 |
| 151 | Tie Stop | 14 | 21 | 2 | 0 | 167 |
| 152 | Young Designers Emporium | 3 | 48 | 25 | 0 | 105 |
| 153 | Cum Books | 3 | 74 | 8 | 1 | 38 |
| 154 | Coricraft | 6 | 17 | 30 | 0 | 81 |
| 155 | Wolf Bros. | 1 | 23 | 4 | 0 | 109 |
| 156 | Wildfire Tattoos | 0 | 128 | 2 | 0 | 27 |
| 157 | Aromatic Apothecary | 4 | 90 | 0 | 0 | 20 |
| 158 | Charlotte Rhys | 1 | 104 | 0 | 0 | 56 |
| 159 | Cafe La Rocca | 0 | 204 | 0 | 0 | 4 |
| 160 | Melissa’s The Food Shop | 0 | 17 | 51 | 0 | 3 |
| 161 | Harris Jewellers | 0 | 23 | 1 | 1 | 7 |
| 162 | Experilab | 0 | 15 | 1 | 0 | 49 |
| 163 | Accumassage | 0 | 15 | 0 | 0 | 83 |
| 163 | Absolute Pets | 1 | 7 | 1 | 0 | 18 |
| 165 | Earth Addict | 1 | 7 | 0 | 0 | 47 |
| 166 | Oxygen Footwear | 0 | 2 | 2 | 0 | 1 |
| 167 | Odyssey Internet Cafe | 0 | 2 | 1 | 0 | 1 |
| 168 | Cinn-full | 0 | 1 | 1 | 0 | 1 |
| 169 | Caffe Magnifico | 0 | 4 | 0 | 0 | 3 |
