Social Media Services

Fuseware leverages online consumer data and makes sense of it for your brand by creating & delivering tailor made reports. Here is what we offer.

Brand Audit

A full social media brand audit is conducted, analysing consumer and corporate behaviour and influence in social networks.

  1. List of all brand presences, both consumer generated and brand generated, ordered by influence and interaction
  2. Analysis of conversations about brand, into topics, sentiment, demographics and top social channels
  3. Influencer identification and analysis, broken down according to industry and types of influence
  4. Identify how the brand is being discussed across all social media channels
  5. Evaluate brand related conversations on individual social media channels
  6. Uncover differences in how channels are used to discuss the brand
  7. Identify brand content that resonates most with audience

Influencer Report

  1. Identification of key brand influencers, by social media channel
  2. Identification of relevant industry influencers, by social media channel
  3. Individual profiles and demographics are made available, where possible
  4. Included in the report are notable Twitter presences, blogs, and their associated Facebook and Google profiles

Conversation Monitoring

  1. Analysis of conversations relating to the brand, its products and key personnel
  2. Sentiment analysis across a range of emotions
  3. Key insights into topics of conversation
  4. Top shared content within conversations
  5. Key influencers within conversations
  6. Monitoring over a time range for tracking events, marketing campaigns and product launches
  7. Identify existing social media audience segments or discover new segments
  8. Up to 10 brand related keywords
  9. Normally used to monitor a brand and its key products continuously, with a monthly report as the deliverable